“We’ve noticed an maximize in foot site visitors just in the very last 30 times,” suggests Kelly Freeman, who co-owns All About Women’s Health Boutique & Spa with her cousin Mariam Searcy.
Backstory: Mariam and Kelly started out the small business right after Mariam retired as a Detroit Law enforcement lieutenant and started out volunteering with the American Most cancers Culture. Observing a have to have from gals who have knowledgeable a mastectomy or lumpectomy, All About Women’s Wellness commenced fitting women of all ages with breast prostheses, mastectomy bras, compression sleeves, wigs, and extra. They ultimately expanded to provide and healthy all types of bras for all kinds of females, from A cups to O.
From Livonia to Farmington: When All About Women’s Well being Boutique & Spa very first moved to downtown Farmington in 2014, it was a little bit of a downsize — at the very least when it will come to the retailer footprint. Having initial opened in Livonia in 1999, the women’s boutique remaining their original 2,500 sq. ft. space for a 1,000 sq. ft. historic dwelling-turned-storefront in downtown Farmington. But what the business enterprise misplaced in floor room they created up for in shoppers (and then some).
“Because of the visibility in which we had been in the old household on Grand River, we got a ton extra walk-in targeted traffic. A great deal of customers ended up curious as to what we do, not just the breast cancer survivors, but all women. And we will not just do the bras any more we have other special boutique goods, some apparel and jewellery and skincare goods,” Freeman claims.
“Having that wander-in visitors and remaining found on the major primary street of Farmington truly aided us a good deal and we loved it.”
Scaling again up: As the enterprise prospered on Grand River, the need for additional area grew to become additional and much more clear. But even though Kelly and Mariam preferred additional area, they understood that they did not want to leave downtown Farmington either. It was although the cousins shared a lunchtime stroll when they learned their new site, foremost to the eventual go. The new storefront is virtually 2,000 sq. ft., making it possible for All About Women’s Well being to scale up even though at the exact same time keeping in town.
Help process: “We surely needed to continue to be in this location since of the neighborhood and the DDA. The help that we have about in this article, hoping to drive up and boost little firms, and in particular in the course of the pandemic — it retains us going,” Freeman suggests. “We just want to enable everyone know that we are in this new area with a much brighter, much larger house, continuing to do business down right here.”
All About Women’s Health and fitness Boutique & Spa is now located at 23415 Farmington Rd. in downtown Farmington.
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