Weruzo: a lifestyle brand inspired by African craft

African folk instruments encourage Weruzo’s debut style collection

Way of living model Weruzo debuts with the ‘Celestine’ assortment of homeware objects, crafted in Northern Nigeria applying traditional methods and influenced by African music

Manner designer Chinasa Chukwu offers a new selection of homeware and objects less than her label Weruzo. Inspired by traditional African people devices, the selection is motivated by the designer’s childhood invested amongst England and Nigeria, and her curiosity in the craft stories she discovered although in Africa. 

Weruzo: a life style brand celebrating African craft

‘Keba’, left, and ‘Baté’, suitable

A self-taught style designer, Chukwu worked for Erdem and Max Mara in advance of location up Weruzo as a trend label, in 2015, although also doing work on artwork path and curation. Right after taking a split from her vogue function in 2019, Weruzo now returns as a lifestyle brand name, supplying timeless pieces ‘that would develop with their homeowners and turn into aspect of new histories’.

Weruzo founder Chinasa Chukwu with the ‘Celestine’ vase from the debut collection

To create Weruzo, Chukwu immersed herself into African craftsmanship, investing quite a few months alongside artisans in Northern Nigeria and finding conventional tactics and resources. When there, the designer explored a new medium for her get the job done, sketching vessels and objects inspired by area craft’s histories. The brand, she clarifies, is now ‘part way of life manufacturer, part inventive/curatorial follow transposing common African structure signatures and handcrafting strategies into modern day design and style objects’.

‘Celestine’ selection by Weruzo

‘Celestine Kiri’, remaining, and ‘Celestine Nta’, right 

Weruzo tends to make its debut with the ‘Celestine’ collection, whose style and design is motivated by the devices applied in African people songs traditions. The collection’s objects – expressive vases and candle holders – were produced utilizing first procedures that consist of moulding clay by hand and, after fired, blackening it on an out of doors wooden fire. Their silhouettes are a nod to horned musical instruments and the rounded shapes of Ṣẹ̀kẹ̀rẹ̀ percussions. It is a assortment of present day artifacts that evokes ‘musical moonlit evenings in village squares, textured as nevertheless getting on new daily life immediately after decades of playing’.

Continuing the musical topic, the collection’s identify is a tribute to Igbo highlife musician Celestine Ukwu, and each and every style is named soon after an African musician, these types of as Miriam Makeba and the Lijadu sisters. §

‘Lijadu’, remaining, and ‘Celestine Kiri’, proper


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