Do you remember the 1970s? This decade is very special for me. I was born in 1973, and my mother and father, who were both very fashion forward people, dressed me in the most stylish clothing of this era — baby leisure suits, bell bottoms and seventies-style orange clothing. Even my hairstyle was very fashionable; my afro was long, neat and shapely. I was the envy of all children.
Just as I began my life as a fashionable seventies child, new fragrance concepts were being developed. For women, the most fashionable perfumes were either sophisticated and risque or softly natural and romantic. True fragrances for men also appeared on the market. All truly successful scents had to give a “message.”
In the 1970s, the house of Chloe became “The Brand” for all fashionable people. Founded in 1952 by Gaby Aghion, this fashion house was known to employ hot, young designers in the late 1950s and 1960s. It also introduced ready-to-wear high fashion to the public during this time period. In 1966, Chloe hired Karl Lagerfeld to be its head designer. Under his direction, it became one of the most iconic brands in the 1970s. During this period, Chloe launched its first fragrance, Chloe.
So, what do professional and amateur critics think about Chloe? The opinions about this fragrance are mix. The blogger from Perfume Shrine describes Chloe as “warm, radiant and feminine.” Yet, in the same sentence, she mentions that it “possessed a tad sticky vulgarity that announced its wearer a bit earlier than would be the height of good manners.” Other critics believe it is nauseating while some opinionators mention that it makes them feel sophisticated. But, they all agree that it is a “memento of its era.”
I agree with the “memento of its era” conclusion. The original Chloe is an excellent example of seventies fine fragrances for women. It is very feminine, romantic yet independent. It reminds me of the perfumes that the women in my life had worn when I was a child. I must admit that Chloe may be dated for many women. It does lack the sweet notes of today’s popular fragrant creations. Therefore, it is best for older women and mature lasses who want to reminisce about the 1970s.
It is characterized as a floral and orange-tuberose fragrance. It begins with coconut, bergamot and aldehydic (synthetic) peach notes. Its heart is tuberose, ylang-ylang, hyacinth and orris; tuberose is the strongest note among this group. It eventually dries down to musk, sandalwood, cedar and benzoin.
Chloe by Chloe can be purchased from fine online perfumeries.