Paris-primarily based jewellery retailer Mad Lords is recognized for curating the best of French and worldwide luxury jewelry models and housing them in a stylish, design and style-ahead place. Their initial boutique, in the heart of Paris on Rue Saint-Honoré, is the epitome of neat. Now they are bringing their exact effortless French style to the French Riviera with a St. Tropez boutique.
Founders and partner-and-wife duo, Caroline and Serge Muller, are passionate about opening up boutiques in places that signify the most to them. In addition to their areas in Paris and St. Tropez, where by Caroline was lifted, they have one in Deauville, where Serge grew up. The few is recognised for their hippie-stylish bohemian meets rock ‘n roll fashion, and they infuse this vibe into their own design, jewellery selection for Mad Lords and the style and design of their boutiques. On the other hand, every boutique has a different concept. The Paris keep is made like a common New York City loft the Deauville boutique’s theme is centered all around touring and the St. Tropez area is an homage to music.
“St. Tropez was always a aspiration,” Serge Muller tells Forbes. “Strategically, this is a area wherever our hippie-chic jewellery universe is a ideal fit. All the St. Tropez people correspond particularly to the sort of individuals that can come to be addicted to our universe. It is a little charming neighborhood village as effectively as the most worldwide seaside luxury location.”
Muller states that music is an vital section of our culture, and he preferred to showcase that by means of a special decor of classic songs items, like guitars and banjos, as effectively as aged bikes regular of St. Tropez in the 1970s that delivers another component of rock ‘n roll to the boutique. They constantly make positive to store at flea marketplaces and suppliers on their global travels to obtain a single-of-a-type pieces to use as decor in their merchants. For all of their boutiques, they do the job with their in-residence layout enterprise, Villanova, to convey every area to everyday living. Great lights fixtures, rugs and mirrors also adorn the area.
“My loved ones has constantly been included in the arts,” Muller states. “My father was a photographer who experienced infinite enthusiasm and know-how about jazz, classical songs and opera. With our roots deep in art and audio, I wished to convey my passion in our new retailer. Small by small, we started off to acquire musical instruments that we observed about the globe, like guitars from antique merchants in Japan, London and Los Angeles.”
Mad Lords capabilities fantastic jewelry from renowned models that suit its one of a kind aesthetic, including Jacquie Aiche, Shamballa Jewels, Sevan Biçakçi, Maria Tash, Anita Ko, Kismet by Milka and much more. Nonetheless, the St. Tropez retail outlet will feature parts and designers that buyers will only be capable to uncover in St. Tropez. This place will also supply piercing expert services and even host tattoo artists for tattoo appointments for remarkable custom made tattoos. The few also commenced its have label, Mad Treasured & Ethical, which is a selection of jewellery that works by using 100% ethically sourced and Fairmined resources.
The keep at 8 Rue Gambetta in St. Tropez officially opened on April 23.