A lot more than five many years right after creating a existence in Chicago, the health-conscious cafe brand sweetgreen is making a press into the suburbs.
sweetgreen opened its doors at 775 Waukegan Highway in Deerfield in January, and it’s been creating momentum for a broader suburban existence ever given that.
The chain defines by itself by way of the use of contemporary substances in its salads and “warm bowls,” its help of smaller and midsize farmers, a dedication to sustainability, and volunteering with area nonprofits.

Staff members make specialized salads at Deerfield’s new sweetgreen cafe. The Deerfield locale is the cafe chain’s second in the suburbs.
– Mark Welsh | Staff members Photographer
The Los Angeles-dependent sweetgreen now has much more than 140 locations nationwide, which include a different suburban eatery in Oak Brook and a 3rd planned in Schaumburg.
A sweetgreen spokesperson not too long ago answered issues from the Day-to-day Herald about the brand name, its trademark purchasing app, and the certain function Deerfield is taking part in in its enlargement in the Chicago suburbs.

























Q. How did Deerfield arrive to be just one of the earliest suburban areas in the Chicago spot? Did you find out anything at all about the community by means of a marketing and advertising analyze that established it would be a very good in good shape? Was it intended to be a location that could examination the full regional marketplace?
sweetgreen: sweetgreen has been in downtown Chicago for about five years, and their consumers have been inquiring to not only fulfill them where by they perform, but also wherever they live. With Deerfield’s exciting, bustling neighborhood and the possibility to carry on to fulfill their consumers where they are, this area was sweetgreen’s clear upcoming selection in the suburbs of Chicago.
Q. What has been discovered from the Deerfield place about the Chicago suburban industry? Did it enjoy a part in the imminent expansion to Schaumburg or any other spots?
sweetgreen: sweetgreen is generally innovating to provide more convenience for their consumers and they are thrilled to go on their national growth, which contains their very first ‘sweetlane’ principle in Schaumburg, a generate-as a result of lane to raise convenience for digital buyers, all though bringing the brand’s mission of connecting individuals to actual food items to daily life.

The nationally growing cafe chain sweetgreen has proven a foothold in the Chicago suburbs at 775 Waukegan Highway in Deerfield, just after far more than 5 decades in Chicago.
– Mark Welsh | Personnel Photographer
Q. In an space the place so several cafe manufacturers look to determine on their own by their rooster sandwiches, was the Chicago spot viewed as at all a possibility for sweetgreen? Explain to us more about the distinctiveness of the brand, the customers you might be attracting, and exactly where you’re obtaining them.
sweetgreen: sweetgreen has viewed a enormous surge in overall health-acutely aware actions from their consumers more than many years and believes meals is at the middle of everyone’s everyday routines and habits. sweetgreen is pleased to be providing healthful, handy meals to their shoppers all across the place who are searching to gasoline on their own with wholesome, delectable foods.
Q. How critical is sweetgreen’s trademark app to the clientele you are internet marketing to and obtaining?
sweetgreen: sweetgreen is presently a electronic chief with practically 50% of whole earnings in 2021 coming by orders placed on their mobile application or site. Raising advantage for their electronic clients has been a major priority, which is why the announcement of their very first sweetlane principle in Schaumburg comes at an remarkable time. Electronic prospects are sweetgreen’s most habitual buyers and they think this new format will provide them with more choices to join people today to authentic food items.
Q. What else would you like men and women to know about the enterprise and its present enlargement?
sweetgreen: sweetgreen’s enlargement in the Midwest is largely because of to its historic locale and the opportunity to provide prospects who are hunting for more balanced speedy-casual alternatives. The mission-driven cafe is thrilled to convey nutritious, fresh foodstuff to residents and the lots of guests in the place yr-round.