Highbury creative launches sustainable fashion brand PoBO

10:47 AM March 21, 2022

The desire to have a optimistic impact on the environment and the folks all over him has usually informed Dario Peluso’s vocation choices. 
Soon after looking at developmental scientific tests at university, doing work for the UN, or founding a local community orchestra, Dario’s hottest enterprise is PoBO, an Islington-primarily based sustainable apparel brand name. 

PoBO, standing for Positive by Ownership, sells sustainable unisex t-shirts, beanies, and sweatshirts with layouts by the Highbury creative himself.

Dario, 43, stated: “In the prolonged operate we actually want to make an impression, we want to be able to be at the forefront of this tidal wave of independent models that are sustainable but even now very distinctive.”

The brand’s mission statement places sustainability at the centre as PoBO considers troubles of environmentalism at every single move of the manufacturing, from their suppliers to their bank. 

Initially from Naples, Italy, Dario moved to London for college just about 20 decades back and then designed a vocation in finance. 

Usually getting experienced a sturdy fascination in the arts, the semi-qualified pianist started the London Euphonia Orchestra in 2012, a charity bringing collectively people today from all musical backgrounds. 

The entrepreneur and conductor reported: “Life as a classical pianist can be rather lonely, whilst you are quite self-ample. I desired other musicians, so I imagined maybe I need to just go and start off an orchestra myself.”

Some of the PoBo apparel 

Some of the PoBo apparel

– Credit score: PoBo

Having said that, adhering to an incident in early 2019, Dario’s creative pursuits shifted to the visible arts as he learned pictures as a device for mindfulness. 

The choice to start a sustainable manner brand name then developed from the blend of his imaginative fascination in images and his passion for style.

He said: “I love manner, I have often beloved trend and I just could not wrap my head about the reality that it is this kind of a wasteful and polluting industry since I imagine that it is possible to have a personal enterprise that also has a beneficial impression on the earth.”

Quitting his position in early 2020, Dario analyzed at the London College or university of Fashion and Central Saint Martin’s wherever he commenced to visualise an impactful manner manufacturer with a target on sustainability.

The 43-yr-previous reported: “That’s the splendor of beginning and acquiring a company that is yours since you seriously have the electricity of obtaining and producing an effects. 

“We really want to be as stringent as doable in phrases of the benchmarks of sustainability. All of the 4 pillars of sustainability, the human, social, financial, and environmental.”

As a result, PoBO only sells clothing manufactured with certified cotton, h2o-centered and solvent free inks, threads created from rayon viscose, and made in a little Islington-based mostly studio. 

The layouts printed or embroidered on the clothes are all created by Dario and are an expression of his inventive vision. 

He reported: “The artwork I create, it all comes from pictures that I then modify and choose designs from.

“There is usually a meaning for me that is personal, but that in some way, I assume other people might discover hanging as effectively. 

“It’s the way I see the environment and it comes by means of my eyes and then goes back again into my garments.”

The embroidered heart showcased on a amount of items, for case in point, made from a journey to Naples wherever Dario had taken a photo of a church and seen the coronary heart ingredient on a person of the statues. 

Dario Peluso is based in Highbury

Dario Peluso is centered in Highbury

– Credit rating: PoBO

Given that Dario effectively introduced PoBO with his husband of 8 several years Craig previous December, the manufacturer was named just one of 15 Men’s Fashion Companies to Look at in 2022 by Techround.

About the brand’s mission, Dario mentioned: “We want to make outfits that folks will love and really like for a lengthy time that even when they get actually previous, they really like it so substantially that they’ll maintain it even when it is falling apart.”

Obtaining moved to Islington with his associate in 2009, the pair have settled in Highbury in which they are living with their pet Bruno. 

PoBO will be at SAMPLE Spring sector in Greenwich Peninsula on April 2.

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