From fashion boutiques to wallpaper, Storage Milano progresses the design conversation

Portland design and style reporter Damon Johnstun will cover the 60th edition of Salone del Mobile, the prestigious furnishing and design display, June 7-12 at Fiera Milano Rho in Milan, Italy. The traits and items that debuted during Milan Layout 7 days past calendar year are showing up in showrooms. Right here is a designer highlight:

On the advice of a pal all through Milan Layout Week 2019, I attended an party by the Swiss company Geberit, which would make wall-hung toilet fixtures. I was struck by the inventive screen. Tubes created an enclosure that could conveniently have been a forgettable installation. Competing with the incredibly finest structure in the world, this humble use of products not only elevated the practical experience but was memorable a long time just after viewing it.

The creators of the exhibition are the founders of the architecture, interior and item layout organization Storage Milano. Because 2002, the business has acquired an remarkable track record by building boutiques for main luxurious fashion makes these types of as Bulgari, Dolce & Gabbana, Tod’s and Alberta Ferretti as effectively as corporate and residential areas.

Storage Milano founders Barbara Ghidoni, Marco Donati and Michele Pasini use their understanding and refinement to combine purely natural colours and supplies in unexpected methods. They get inspiration from designers Gio Ponti, Jean Prouve and others, and current modernize, newsworthy spaces.

Storage Milano designed the Antonioli hangar in Ibiza.

Storage Milano made the Antonioli hangar in Ibiza.Storage Milano

Sometimes they depart the surrounding environment almost raw, even though creating jewel box-like structures inside the area as noticed in the Bally showroom in Milan and Antonioli hangar in Ibiza. Other times, each and every inch of a undertaking is lavished with wonderful resources these types of as at the Spazio Pritelli boutique in Vicenza exactly where hundreds of sq. ft of diamond-matched slabs of marble create a kaleidoscopic wonderland.

The subtle use of curves with angles is reminiscent of nautical themes at the entrance to Dsquared2 in Milan and the Giuseppe Zanotti store in Hong Kong. Ghidoni, Donati and Pasini show mastery of practically brutal minimalism in stores for Neil Barrett, Aquasalata and Golran.

Throughout Milan Style and design 7 days 2021, I stopped by the Storage Milano business around Piazza Venezia, where I entered from a silent street and was buzzed into the building. I was fulfilled in the courtyard by Donati, one of the partners.

Donati explained Storage Milano’s strategy to reinterpret the DNA of a brand. If the shoppers are inquiring for something moody based mostly on the 1940s–1950s, they do it. “We do it in our way, but we respect the consumer,” explained he. 1 undertaking was motivated by the Novecento Italiano art motion of the 1920s.

Storage Milano designed the Dolce & Gabbana boutique.

Storage Milano created the Dolce & Gabbana boutique.Storage Milano

On a new undertaking, Donati sees his role in the theoretical and architectural arena as Ghidoni excels at specifics and decoration — she took the lead on the Dolce & Gabbana boutique — though Pasini bridges concerning equally realms.

Donati considers form, variety and architecture to decide on resources for every single venture. “If I see some thing that is not a satisfying shape, no matter what the content, I will not like it,” he mentioned.

Even though the company is recognised for considerable use of brass, Donati personally leans toward purely natural wooden and stone. He at present favors colors in a purely natural or neutral palette such as gentle brown as nicely as blacks and grays. He employs bright hues only as accents.

He estimates that 50 percent of the firm’s function is for retail, 30 % is for offices and eating places, and 20 per cent is residential.

Storage Milano designed the Bulgari boutique.

Storage Milano made the Bulgari boutique.Storage Milano

They are presently working on the structure of a number of private houses, motels, a restaurant in Mykonos and a person in Milan, a flagship trend shop and power-productive workplaces for Bally in Switzerland. They are also in close proximity to completion of the design and style for Italian eyewear conglomerate Luxottica’s headquarters in Milan’s Tortona district.

Acting as “architects loaned to interior layout tasks,” they will also renovate far more than 20,000 sq. feet for online marketplace Archiproducts’ headquarters in Bari, Italy.

In addition to architecture and inside structure, they have several Industrial structure projects for tiles, lamps, armchairs, faucets and wallpaper.

“One of the key insider secrets of our results is we listen to the shopper. If we feel a thing is completely wrong, we get started a discussion and the discussion constantly makes the job better,” Donati stated. Fantastic design and style “is a harmony in between functionality and type.”

— Damon Johnstun


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