Don Purcell’s new boutique is a gem

Don Purcell's new boutique is a gem
Don Purcell

Photograph by Alex Martinez

For Atlantans looking for Jeffrey 2., Don Purcell—who served as the common manager at retail visionary Jeffrey Kalinsky’s Atlanta and New York merchants for far more than 25 years—wants you to know that his mentor’s ethos is still with him. Superior-high-quality support and expertise will be leading priorities at his have new boutique in Buckhead Village. “The very best detail I uncovered from my time at Jeffrey is that you need to give individuals an practical experience,” he states. But make no blunder: He’s adding his individual flair.

The store, which delivers jewellery, artwork, and presents, opened in September. Purcell has brought more than numerous Jeffrey models this kind of as Eva Fehren and Irene Neuwirth, but he’s also curated his personal variety. For instance, Australian jeweler Will Hanigan produces bold objects such as rings with a pearl lodged in an open up shark “jaw.” Girls who lunch it is not.

His Atlanta exclusives include Marie-Hélène de Taillac, a French jeweler regarded for colorful gemstones, and Melissa Kaye, a designer who blends coloured or neon enamel with diamonds for a one-two visual punch. Other items of note consist of Alexandra von Furstenberg lucite backgammon sets and Judith Leiber bags—“the artsy types,” he says—like a punk rock rubber duck.

Making the most of a spot of prominence is pop art by his longtime good friend Ashley Longshore, a New Orleans–based, larger sized-than-lifestyle artist. For case in point, there is a $2,000 picnic basket emblazoned with “Major poontang.” “I really don’t really know if we ever know for positive what our ‘brand identity’ is, but mine is happy, and Ashley’s points make absolutely everyone smile,” he suggests.

Amy Flurry and Nikki Nye of Paper-Slash-Task delivered sculptural paper wigs in a total-circle moment. Purcell was one particular of their first supporters when he set up their do the job in Jeffrey’s home windows.

This storytelling and subversive irreverence towards “proper” manner are what make a take a look at to Don Purcell so a lot pleasurable. “My shopper is another person who purchases a $20,000 gold chain from Irene Neuwirth and places it on with her denims and T-shirt,” he says. “She does not disguise it absent in a safe and sound for only distinctive events.”

Enjoyable with Trend

Will Hanigan
This Australian jeweler dives for his possess pearls. The shark jaw ring will come in a range of metals and pearl hues. From $4,200.

Ashley Longshore
New Orleans artist Ashley Longshore the two celebrates and satirizes pop culture and vogue. She was the official artist in home for New York Vogue Week in 2019. From $2,800.

Judith Leiber
Novelty, extremely collectible handbags are Judith Leiber’s signature products. Her handset crystal clutches vary from vintage cameras and junk food to mythical creatures. From $2,400.

This posting appears in our January 2022 situation.

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