Clothing sales are up as COVID-19 transforms office attire

With no social events to go to, men and women did not buy new outfits, he reported. “As limits are eased, persons are starting to be a lot more self-confident with going out – and that indicates purchasing new dresses and suits.”

Saba’s promoting manager Monica Woo stated there experienced been a “slight dip” in income of workwear – shirts, outerwear and attire – throughout COVID-19 lockdowns.

Despite the traditionalists, athleisure and casual wear is starting to complete with the suit in the workplace.

Inspite of the traditionalists, athleisure and informal put on is starting off to complete with the go well with in the place of work.Credit:Flavio Brancaleone

“When lockdown eased we observed the craze of ‘revenge shopping’ positively have an effect on our profits, as buyers who had been conserving or not buying through the lockdown have been on the lookout to refresh their wardrobe and get started to glimpse for outfits to don to gatherings,” she said.

Mr Zahra mentioned the pandemic experienced triggered a shift in direction of additional everyday attire and a “dressed-up version” of activewear and leisurewear will keep on being common.

“Our outfit options are turning into multi practical, to be capable to go from bed to desk, from a coffee meeting to the health and fitness center and then from desk to meal,” he said.

Annabel Talbot, Myer typical supervisor products – women’s attire, claimed clients ended up leaving leggings and monitor pants for the weekend. But there was significant demand from customers for relaxed shoe fashion that personnel can put on “effortlessly as element of their work and daily wardrobes”, she said.


David Jones general manager of womenswear Bridget Veals claimed there experienced been witnessed a “remarkable increase” in trend income as COVID limits were being eased: “Activewear is continue to critical but they are preserving it for the health club.”

Ms Veals explained revenue of luxury goods this kind of as watches, jewellery and purses experienced risen during the pandemic: “Luxury skincare was yet another huge classification for us all through the peak of COVID, and carries on to be, as buyers had a increased awareness of their skin thanks to becoming constantly on zoom phone calls, and were being obtaining to do their possess at household skincare routines.”

The department store’s typical supervisor of menswear Chris Wilson claimed sensible dressing was again for adult men who required “to get out of denim, t-shirts and polos and are looking to gown up yet again in jackets, shirts and pants”.

“They have lived in runners, which however have their spot nonetheless we are also seeing a powerful need for men’s extra formal footwear.”


A Hugo Boss spokesman said buyers who would generally order satisfies and workwear from the luxury brand have been now getting athleisure and informal wear to incorporate in their new wardrobe.

Adaptable working was switching the way buyers shopped and dressed, he explained. “The male shopper in the CBD of Sydney tends to force the boundaries a bit much more in conditions of business enterprise dressing, this can vary from silhouette to colour provided the climate discrepancies – even though the Melbourne shopper opts for more typical styling.”

In distinction, Myer’s Melbourne prospects are veering absent from their ‘I’ll acquire it in black’ attitude, Ms Talbot reported. “Instead they are embracing a joyful explosion of colour generally connected with their northern neighbours.”


Cue model supervisor Kate Bielenberg stated the “rules are out the window” as conventional concepts of corporate dressing experienced been disrupted by the COVID-19 crisis.

“The blurred traces developed by hybrid operate environments have found a relaxation of gown codes, even though females have arrive to method dressing for operate in a far more holistic way concentrating on designs that function all around the clock, not just from nine-to-5,” she claimed.

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