CeaCea sustainable streetwear founder reveals secrets behind the brand

A new mum has disclosed the ‘aha moment’ which lead to her producing the very first activewear, swimwear hybrid in an endeavor to condense her wardrobe and tackle quickly manner.

Caroline Cornish, 37, is trained in pharmaceuticals and worked in a great task as a health-related rep just before turning to the style market.

Branded CeaCea, the apparel is aimed at ‘adventurous women’ who want activewear that can double as swimwear and be addressed like streetwear.

Speaking to FEMAIL the mum-of-just one from Perth reported her vary an be employed as a capsule wardrobe and is hardy ample to endure as a result of the seasons.

Perth-based mum Caroline Cornish has revealed how she developed activewear with swimwear properties so adventurous women would only ever need one set of workout clothes

Perth-based mum Caroline Cornish has revealed how she made activewear with swimwear qualities so adventurous women would only at any time will need just one set of exercise routine garments

The activewear is perfect for women who like to surf

It can also be used in the gym as it has properties from workout wear and swimmers

The mum claimed she experienced too several outfits in her wardrobe and desired to condense her activewear but could not until eventually she came up with the new material which can be made use of on for exercising on land as effectively as surfing and swimming

Caroline explained the initially seeds for the brand name had been planted when she arrived to dwell in Australia from the United kingdom. 

‘I fell in enjoy with the lively way of life, anyone right here does a small little bit of everything,’ she said.

‘In the United kingdom if you are 1 of the few persons who are energetic it is typically only in one thing, like you do yoga, or pilates or you go to the fitness center two times a 7 days,’ she stated.

Right before way too very long Caroline identified she experienced hundreds of items of garments to cater for her new-observed favorite activities.

She experienced dozens of bikinis, dresses to operate in, dresses to hike in, garments to surf in.

‘The serious drive came when I went to Bali and copped an excess baggage good because of all the outfits for every exercise I prepared on accomplishing,’ she explained.

‘I experienced formerly attempted surfing in tights, but they got destroyed,’ she explained. 

She had also appeared all over for activewear that doubled as swimwear so she did not want as numerous parts but came up vacant-handed.

‘That instant in Bali manufactured me realise that if almost nothing existed out there for everything then I would have to come up with it myself.

The 18 months that adopted consisted of Carolina coming up with a fabric that had traits needed for swimwear as well as excellent activewear and locating an individual to make her eyesight occur alive.

The consequence is a somewhat thicker than ordinary cloth which is strong plenty of to very last ‘through many years of use in the sunshine, surf and with exercise’.

Caroline is part of a surfing mums group in Perth, where mums take turns looking after each other's kids and hitting the waves, and they all love her range

Caroline is aspect of a surfing mums team in Perth, exactly where mums just take turns on the lookout after each other’s little ones and hitting the waves, and they all love her assortment

‘I surfed each individual day for a year in South America in one particular of the initial sets we experienced created up,’ she stated.

‘They even now appear very good and are relaxed to this day.’

Sustainability is significant for Caroline, who wished to style and design a merchandise that would last.

‘When I initially moved to Australia I was acquiring new swimmers each and every yr for the reason that they would develop into pale from use,’ she said.

But the CEACEA aspiration isn’t really all about the close merchandise.

‘We also do the job carefully with our makers to make positive the people building our outfits are compensated perfectly and have a safe operating surroundings.

‘We originally tried out looking for producers in Bali but located that they were superior at offering the plan – but in truth they experienced men and women working in yards or in their residences.

Pictured here with her partner, Caroline said she won't return to her old job after maternity leave, because CEACEA has gotten too big to manage as a side hustle

Pictured here with her spouse, Caroline stated she is not going to return to her aged work after maternity depart, because CEACEA has gotten also huge to manage as a facet hustle

‘We also restrict out use of plastic, most garments occur from manufacturers separately wrapped, so you end up with countless numbers of plastic luggage. 

‘We just get our sent in bulk, in a box,’ she claimed. 

Now the Perth-based mostly business enterprise female is a mum, and her organization is heading so well she will no extended need to have to go back again to her earlier lifestyle in the healthcare industry.

‘Since Covid our revenue have jumped more than 700 p.c, not only would I have no time to fit a comprehensive time work in with Ceacea but I you should not have to mainly because I can pay back myself and I am earning as much as I did in my aged occupation,’ she reported.

‘I under no circumstances want to choose from the enterprise but have paid myself a wage since last calendar year, the relaxation goes back again into the company.’

Caroline mentioned aspect of being her individual boss is recognising the components of the business enterprise she needs assistance in.

‘I you should not have any everlasting workers but I do outsource the accounting, have a publicist and have a photographer,’ she stated.

The mum said the bike shorts are the most popular piece in the collection which can be worn as streetwear, swimwear and in the gym

The mum stated the bike shorts are the most well known piece in the assortment which can be worn as streetwear, swimwear and in the health and fitness center

‘I also do the job with a great deal of regional women of all ages, especially artists, to appear up with the new prints for each individual collection.’

The company was constantly well-liked regionally, especially with customers of the surf-mum group but income exploded in the pandemic.

‘I guess individuals want to support Australian businesses now, and also other brands had issues with provide troubles early on,’ she extra.

The clothing is sunshine protected as nicely, according to Caroline, who turned extra knowledgeable of sunshine basic safety though living in Australia. 

She also resolved to sell it at a competitive value to help make it reasonably priced for genuine folks even with the added fees of resources. 

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