A big-name British clothing brand is to return to the city and open a new store at Derbion this spring.
Jack Wills, which stocks men’s and women’s fashion, is opening a new store which will be located opposite Zara on Level 2 of the shopping centre.
The opening will see the retailer regain a Derby presence, bringing its two-and-a-half-year absence from the city centre to an end.
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The Devon-founded brand previously traded from Sadler Gate, in the Cathedral Quarter, from October 2017 until it was announced that the store was closing in August 2019.
The closure came after Mike Ashley’s Sports Direct, now called Frasers Group, bought the company out of administration earlier that month.
But now Jack Wills will return to Derby, joining fellow Frasers Group brand Flannels in opening at Derbion ahead of the much-anticipated arrival of a Frasers department store later this year.
Adam Tamsett, general manager at Derbion, said: “We’re delighted to be welcoming Jack Wills to Derbion this year, its unique brand is the perfect addition to the centre’s expanding fashion offering.
“The announcement of the new store follows a string of successful openings at Derbion, including Flannels, Tommy Hilfiger and Mango, with Frasers set to arrive at the centre later this year.”
Work will begin on transforming the 2,407 square-foot unit this month, with the store set to open its doors in the spring.
A spokeswoman for Derbion added: “The British fashion brand, which offers casual clothing through to formal wear, is renowned for its heritage-inspired hoodies, sweatshirts, coats and gilets.
“The stylish space will be the first standalone store in the UK to showcase a brand-new look and feel.”
In other Derbion news, long-standing Derby skateboarding and streetwear retailer Rollersnakes has extended trading at its pop-up shop until next Tuesday (February 8).
Flannels, which stocks designer brands such as Balenciaga, Burberry, and Dolce & Gabbana, opened on Level 2 of the city shopping centre in mid-December.
Spanish fashion brand Mango opened its new store on Level 2 in mid-November. It offers a range of women’s fashion and accessories, plus menswear, childrenswear and homeware.
SD Home of Menswear, stocking formal menswear from a wide range of well-known brands, also opened in November on Level 2.
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