Arlington native brings fashion on the go with Dakota Darling Boutique

The online shopping experience at the Dakota Darling Boutique is now mobile. Business owner Vanessa Barkl has named her trailer something country - Dolly Parkin.

The COVID-19 pandemic brought the workforce out of the workplace and into the wild with distant get the job done. But this newfound adaptability is not constrained to staff members. Businesses have an opportunity to ditch their brick-and-mortar outlets and expand on the web selections by delivering a distinctive searching practical experience on the go.

For five many years, Vanessa Barkl has owned her garments retail retailer, the Dakota Darling Boutique. This boutique was originally based on-line, but Barkl found that her appreciate for journey could deliver the shop out of the electronic realm and into the real environment.

“My initial 12 months in business, I uncovered that I cherished performing displays wherever I was putting the tent up and executing a little setup,” explained Barkl.

Nick and Vanessa Barkl inside the Dakota Darling Boutique trailer.

In 2020, Barkl and her husband Nick came throughout a substantial trailer for sale. Her on the internet business was growing and she was seeing results in pop-up retailers throughout the area, so Barkl decided to force her dreams further.

“There is no put where by it states you need to be caught in a bubble and do what everybody else suggests to run your enterprise. If you are accomplishing anything that you enjoy and creating revenue undertaking it, pursue it,” explained Barkl.

The trailer was ordered and returned to the couple’s hometown of Arlington. Then they obtained to get the job done making the trailer an attractive boutique on wheels.  

Dakota Darling Boutique makes stops across eastern South Dakota and neighboring states.

“The style and design of the trailer didn’t magically seem like this. I wished something with an charm that was clear searching, dazzling and inviting,” said Barkl. “When we place everything with each other, I didn’t copy everyone else. Every little thing my husband and I did have been our personal tips.”

With the enable of her in-regulations, the trailer was accomplished and ready for buying adventures by the spring of 2020.

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