A mind for design: how Adam Nicholson is disrupting local business in Winter Park

Adam Nicholson established San Util Design LLC out of a need to “tinker and create outrageous, elaborate factors.”
San Util Structure/Courtesy Pictures

With the fist manufacturing company geared towards the mountain biking community in Grand County, San Util Design LLC is prepared to disrupt the community using industry.

Founder-proprietor Adam Nicholson is energized to share his like for mountain biking with his inventive line of gear aimed to combine features and mobility for our ever-increasing biking neighborhood. His objective is to be a portion of this advancement and manufacture merchandise solely produced in Wintertime Park.

Nicholson oozes enthusiasm when conversing about his production procedure. He results in common features in just about every products that is aimed to make your bicycle as functional as possible when loading it up with baggage for a variety of rides. Nicholson has built and bought around 300 products and solutions since founding San Util Design in January 2021.

San Util’s luggage are tailored to the technical specs of your bike.
Matthew Tufts/Courtesy Photo

His company’s market is specialized products created exclusively to the specs of your bicycle. You can customize every merchandise to order, from fabric shade, fabric sort, strap dimension and much more. Each individual solution also features durable and drinking water-resistant cloth. San Util’s merchandise are multipurpose and remarkably useful for the biking group.

Nicholson has most just lately collaborated with Hideaway Brewery, twin-branding his beer totes for bikes. The beer tote can maintain up to 6 cans, has light insulation, fits above the handlebars and can be removed and carried around.

Nicholson sells 50 percent body bags that are created to buy. You can choose how they attach to the bicycle frame: with lace, velcro, daisy chains or webbing. Frame luggage can keep a mild rain jacket, drinking water bottle, or a bicycle tool pack.

The resource rolls are a further products San Util manufacturers with bikers in thoughts they accommodate fall-article seats. On a mountain bike, when you put the fall-write-up seat down, a regular tool roll could potentially rub the tire. San Util’s strap underneath the body, and have place for a multitool and tire levers. They can hold up to six equipment for a day on the trails

San Util also focuses on goods to increase bike packing, or overnight bicycle excursions. The covert hip pack is just one of Nicholson’s most well known products. “It’s built to vanish on your hips and have quick and easy accessibility,” Nicholson claimed.

On sanutildesign.com you can simply click via customizable products and solutions, picking your type and shade. For merchandise these as the 50 % frame bag, you deliver in a picture of your bike with measurements, and Nicholson matches items to your bike’s precise dimensions.

San Util bke baggage founder Adam Nicholson creates homegrown bike bags in Winter Park.
David Britnell/Courtesy Image

In university, Nicholson studied small business when checking out an desire in graphic styles on the facet. In 2017, he graduated from Colorado Christian University devoid of the intention of commencing his have company.

Nicholson grew up in Castle Rock and fell in love with mountain biking at a youthful age.

“When I was 11 many years old my parents entered me into a area race and I ended up winning the (cross-country) race,” Nicholson explained. “I was entirely hooked from that position on.”

Nicholson moved to Winter Park from Denver to aid in opening the Trailhead, an outdoor gear store, in October 2019. “I usually experienced a mind for layout. I have been a rather mechanical individual from a younger age. I would tinker and build nuts, elaborate matters,” he explained.

In the course of the pandemic, he started off producing luggage with his mom’s stitching machine. “It’s been a truly enjoyment, creative outlet mastering how to do all these new (manufacturing layouts),” he added.

His purpose is to mature the business enterprise and turn his task into a vocation, with the skill to retain the services of locals to do the job at his store. Soon after excellent achievement with a Kickstarter in September 2021, Nicholson was ready to open up in Winter Park the subsequent November.

“It would be amazing to establish this into a brand that is acknowledged in the biking sector nationally, and that is equipped to guidance some neighborhood individuals. Which is the eyesight,” he claimed.

What’s in shop for San Util’s long run? Continuing to assistance grow the mountain biking group by way of group rides. Nicholson wants to orchestrate rides that will not interfere with day by day obligations.

“My preferred matter to do after do the job is to rip out on a random path, camp someplace and trip back to get the job done in the early morning. We have so lots of forest assistance trails to check out up below,” he reported.

This summertime, he hopes to start off organizing two San Util team rides for each week. “Hopefully partnering with Gravity Haus,” he said.

Not anyone has to be a qualified rider. Nicholson would like to concentrate on physical fitness and accountability.

“We all commence together, get a journey in, consume some espresso and go about our day,” Nicholson stated.


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